ERA Announces 2011 ERA Moxie Awards Winners

Las Vegas, NV (PRWEB) September 16, 2011

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2011 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 15th, at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.

Once again, the Moxie Awards celebrated the top campaigns in direct response marketing. My congratulations go out to all the winners as well as the finalists who have shown all of us what creative excellence is all about, says ERA President and CEO Julie Coons.

The ERA Moxie Awards represent the best in television, radio, online and mobile DR. Among the most anticipated awards presented are the Best of the Year categories:

Best Short Form of the Year Under $ 50K

Pajama Jeans
Concepts TV Productions Producer

Hampton Direct Direct Marketer

SRM Direct - Consultant

Best Short Form of the Year Over $ 50K

rip:60 with Georges St. Pierre and Jillian Michaels
R2C Group Agency

ICON Health and Fitness Direct Marketer

Best Long Form of the Year Under $ 250K

Save with CarMD
CarMD Direct Marketer

Euro RSCG Edge Producer

Euro RSCG Edge Media Agency

Best Long Form of the Year Over $ 250K

Wen by Chaz Dean
Guthy-Renker, LLC Direct Marketer

Caudill & Associates Producer

Best Short Form, Beauty

Proactiv Solution: Justin Bieber
Guthy-Renker, LLC Direct Marketer

Lieberman Productions Producer

Best Long Form, Beauty

Meaningful Beauty 3
Guthy-Renker, LLC Direct Marketer

Lieberman Productions Producer

Best Short Form, Health

Biggest Lost Meal Plan by eDiets
R2C Group Agency

eDiets Direct Marketer

Best Long Form, Health

Nopalea Wellness Challenge
Luke Ellison Producer

Marcus Ellison Executive Producer

GDF Media Productions Production Company

Best Short Form, Sports & Fitness

Bushnell Tour V2: Take it from a Pro
R2C Group Agency

Bushnell Direct Marketer

Best Long Form, Sports & Fitness

Turbo Fire
Beachbody, LLC Direct Marketer

Script to Screen Producer

Best Short Form, Housewares

Swivel Store
Allstar Products Marketer

Blue Moon Studios Producer

Merchant Media Marketer

Best Long Form, Housewares

Ninja vs. Ninja: the Ninja Kitchen System 1100
R2C Group Agency

Euro-Pro Ninja Direct Marketer

Best Short Form, Intellectual Property

Your Baby Can Read II
Chad Murdock Producer/Host

M2G Media, Inc. Production Company

Denise Kovac Full Service Marketing Marketing Company

Best Long Form, Intellectual Property

Metamorphosis by Tracy Anderson
Script to Screen Producer

Bubi & Babe Exercise Direct Marketer

Best Short Form, Variety

TiVo Short Form Its Huge!
R2C Group Agency

TiVo Direct Marketer

Best Long Form, Variety

Rosetta Stone The Language Channel
R2C Group Agency

Rosetta Stone Direct Marketer

Best Celebrity Presenter

Alyssa Milano for Wen by Chaz Dean
Guthy-Renker, LLC Direct Marketer

Caudill & Associates Producer

Alyssa Milano Host

Best Long Form, International DRTV Production

Presidents Choice On-the-Go-Gourmet
Kingstar Direct Producer

Best Short Form, International DRTV Production

Proactiv Solution: Japan
Guthy-Renker, LLC Direct Marketer

Ductape Media Producer

Best Short Form, U.S. Hispanic

Muzzy
Omni Direct Direct Marketing Agency

Omni Direct Executive Producer

Best Long Form, U.S. Hispanic

Max Clarity The Zone for Straight Talk About Acne
Euro RSCG Edge Direct Marketer

Euro RSCG Edge Producer

Best DR Website Design

Proactiv Solution
Guthy-Renker Direct Marketer

Lieberman Productions Producer

Best Mobile Marketing Campaign

Core Rhythms Mobile Video Campaign
Oak Lawn Marketing Direct Marketer

Best Use of Online Video

Proactiv Solution
Guthy-Renker, LLC Direct Marketer

Lieberman Productions Producer

Best Female Presenter

Rhonda Shear for Ahh Bra
Rhonda Shear Presenter

TMGTV Productions Producer

Best Male Presenter

Chris Jacobs for Save with CarMD
Carmd.com Corp. Direct Marketer

Chris Jacobs Presenter

Best DR Radio Campaign

What If
Rosetta Stone Direct Marketer

Marketing Architects Agency

Best Live Shopping On-Air Guest

Forbes Riley for Urban Rebounder
Forbes Riley On-Air Guest

J.B. Berns Creator

Best Short Form, DR Corporate Branding

LifeLock Freeze Frame
Euro RSCG Edge Direct Marketer

Euro RSCG Edge Producer

Euro RSCG Edge Media Agency

Best Long Form, DR Corporate Branding

Mitsubishi A Beautiful Picture Deserves Beautiful Sound
Jon Schulberg Director

Schulberg Media Works Director

Mary Mangold Producer

Peoples Choice, Short Form

Pajama Jeans
Concepts TV Productions Producer

Hampton Direct Direct Marketer

SRM Direct Consultant

Peoples Choice, Long Form

Ninja vs. Ninja: the Ninja Kitchen System 1100
R2C Group Agency

Euro-Pro Ninja Direct Marketer

Volunteer of the Year

Scott Reid, Oak Lawn Marketing

Lifetime Achievement Award

Katie Williams, Ideal Living

DR Icon Award

Jack LaLanne

Marketer of the Year

Beachbody

To view a complete list of winners, go to http://www.d2cshow.org/awards.html.

About the 2011 ERA D2C Convention

The Electronic Retailing Associations 2011 ERA D2C Convention is the 21st annual show where the industrys top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.

About the Electronic Retailing Association

Representing a more than $ 350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA,

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Punchbowl awarded Best Consumer Tech that Makes Life Easier at the 2011 MITX Innovation Awards

Framingham, MA (PRWEB) June 22, 2011

Punchbowl, the one-stop site for start to finish party planning, has been selected winner in the category of Best Consumer Tech that Makes Life Easier at the 2011 MITX Innovation Awards.

The annual MITX Innovation Awards program is the largest awards competition of its kind and celebrates innovations powering the future of marketing and revolutionizing the way we work and play. The MITX Award winners were announced in 11 general categories, several Best of categories, the PricewaterhouseCoopers Promise Award, Peoples Choice Awards for VC and Angel Investor of the Year. The sold-out ceremony was held on June 16th at the Westin Boston Waterfront.

We created the Innovation Awards to give exciting digital and Internet companies a chance to showcase their ideas and creativity, said MITX President Debi Kleiman. This years winners represent the very best of New Englands talent, and MITX is thrilled to honor their achievements.

Punchbowl is the leading destination site for start to finish party planning. The site offers a modern, effortless way to plan a party with innovative features that include customizable online invitations, potluck organization, gift registries, local vendor search and much more. Punchbowl guides a host through all of the steps of party planning and solves common problems along the way. The site is extremely popular with moms and is ideal for summer gatherings, birthday parties, baby showers, holiday parties, and more.

To be honored as the Best Consumer Tech that Makes Life Easier is wonderful validation of what our customers have been telling us all along, said Matt Douglas, Founder & CEO, Punchbowl. Innovation is at the heart of what we do at Punchbowl every day.

Judges for the MITX Awards included over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors, and business professionals. The 2011 Innovation Awards were sponsored by Digitas, Isobar, DLA Piper, PricewaterhouseCoopers, The Atom Group, BostInnovation, ISITE Design, Metropolis Creative, TCN, and VentureFizz.

Sign up for free Punchbowl account at http://www.punchbowl.com

About Punchbowl Software Inc.

Punchbowl Software is the company behind the critically acclaimed website Punchbowl.com. Punchbowl is the one-stop site that helps smart moms and savvy professionals plan a party from start to finish. The site offers a modern, effortless way to plan an unforgettable celebration with party planning features including customizable online invitations, potluck organization, gift registries, local party vendors and much more. Punchbowl also licenses its technology to leading retailers such as Oriental Trading Company and 1-800-FLOWERS. Founded by software and user interface experts Matt Douglas and Sean Conta, the company is located in Framingham, MA and is backed by Contour Venture Partners and Intel Capital. To learn more, visit http://www.punchbowl.com/corporate

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in whats next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org/.

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