The Life is good Festival didnt just deliver a new marquee event to the music scene last weekend, it introduced a whole new entertainment concept: a family event that wasnt painfully wimpy, folded into a contemporary concert that wouldnt make parents cringe in front of their children.
--Scott Mclennan, Boston Globe
September 21, 2010 Boston, MA Over 25,000 festival-goers of all ages attended the 2010 Life is good Festival at Blue Hills on September 11-12, 2010, embracing a new event concept that blurred traditional lines, blending and harmonizing the worlds of the traditional outdoor rock festival, family-friendly entertainment, and charitable fundraising. A wide variety of attending media proclaimed the festival a new and unique entertainment event with both wide and deep appeal.
The festival was presented by Life is good, a Boston-based company that spreads good vibes through its colorful collection of apparel and accessories, and Superfly Presents, acclaimed producers of the iconic Bonnaroo Music & Arts Festival and Outside Lands. The goal of the event was to raise funds for the Life is good Kids Foundation, a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty.
We were thrilled to see music fans and young families come together like a giant backyard party. We all had a blast, and attendees should be very proud of what they did. They raised a lot of awareness and much-needed funds to help kids overcome life-threatening challenges such as poverty, violence, and physical illness. For that we are extremely grateful, said Bert Jacobs, Life is good co-founder and chief executive optimist. Optimism is fun and healthy, but this weekend I think we showed it can be powerful too.
The 2010 Life is good Festival was situated at the historic and picturesque Prowse Farm, located at the foot of the Blue Hills in Canton, Mass., a suburb of Boston. The festival featured three stages, with one devoted to the best performers in Kindie Rock, including the Laurie Berkner Band, Dane Zanes & Friends, They Might Be Giants and more.
On the main stages, national headline acts such as Jason Mraz, Ben Harper and Relentless 7, Corinne Bailey Rae, Trombone Shorty, Galactic, Guster and many others rocked the event with messages of harmony and optimism, while the crowd danced and sang along.
