CES Trends: Why Cultural Relevance is Dictating the CES Experience -- BREW/SDC Reports on Prevailing Trends from 2007 International CES

New York, NY & Las Vegas, NV (PRWEB) January 29, 2007 -

BREW|SDC announces its 2007 Trend Analysis of the 40th Annual International CES event in Las Vegas. Available for download free at BREW|SDC.

Highlights from the report include

India Shopping Online ShalinIndia Signs Up With All Major Marketplaces to Access International Customers

New Delhi, Delhi (PRWEB) September 14, 2011

India online shopping store ShalinIndia is trying to do things differently. Instead of targeting the domestic market, it has looked outward towards global customers. In order to acquire international customers, ShalinIndia has actively embraced popular online marketplaces like Amazon, Ebay, Etsy and Bonanza.

We had to make a choice between selling to domestic market and selling to international market. We settled for international market simply because the addressable market was much larger and customers had less inhibition while buying on the net, said Shalini Verma, founder of ShalinIndia. Besides, it is mostly males who shop in the Indian market and they typically buy electronic items like laptops, mobiles, and camera on discount deals. ShalinIndias customers, on the other hand, are mostly women whose shopping list consists of fashion items like Indian clothing, India jewelry, India gifts and home decor, added Shalini Verma.

For a company located in India, e-selling to international customers has never been easy. Sales were inhibited by the lingering doubts and questions in the minds of international customers when buying online from distant vendors. Can the vendor be trusted with credit card details? Will the items be shipped at all? Will custom charges be payable on the items imported? How can rejected items be returned? Will refunds be hassle free?

ShalinIndia decided to address the legitimate concerns of its international customers and accordingly made significant changes in its business model. ShalinInda joined the most trusted marketplace platforms in each country. We signed up with Amazon in the US, UK, France, Germany and Japan; Ebay in US, and UK, and with Bonanza, Etsy, Atomic Mall and Webstore in the US. The strategy paid off. Today we sell far more on these marketplace platforms than on our own website as customers trust product and service guarantees from these local marketplace players and tend to buy without inhibitions. explained Shalini Verma.

ShalinIndia is an India online shopping store selling mainly cultural products of India to global customers. The company has partnered with Amazon to store its inventory in five countries : US, UK, France, Germany, and Japan. Amazon picks, packs and ships orders in these five countries. Orders from other countries are shipped directly from India. Every order is delivered within three to five days.

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RCN International Channels Connect D.C. Metro Cable Service Customers with the World

Washington, D.C. (PRWEB) September 09, 2011

For years, Washington D.C. cable TV provider RCN has demonstrated a commitment to providing quality services, programming and customer care. A technologically-driven digital entertainment company, RCN maintains edge as one of the areas top cable providers, constantly reviewing, developing and providing products that showcase the latest in cable TV, home phone and internet services. Customer-centered RCN additionally takes great pride in supporting the local D.C. Metro community. This support includes proactively recognizing customers full spectrum of entertainment needs, leading RCN to deliver a diverse lineup of International and multicultural programming to residential customers. Subscribers are no longer encumbered by geography, experiencing global programming with the click of a remote.

Featuring digital cable TV programming in 14 languages from more than 24 countries, RCN Global Passport, the multicultural viewing tier of the cable service provider, connects D.C. Metro cable customers with the world. From Bollywood blockbuster movies to riveting Spanish novellas and from late-breaking world news to wholesome family entertainment, RCN delivers diverse viewing to living rooms across the D.C. Metro area. RCN Cable TV has become an essential resource for residential customers, making it possible to explore and experience other cultures in-language. Customers not only access world-renowned programming from trusted channels like Telemundo but also find extraordinary viewing options unavailable from other service providers.