Declarative 3D: Community Group Leads Real-time 3D + Web Rationalization

Mountain View, CA (PRWEB) August 08, 2011

The Web3D Consortium has joined forces with the W3C and Khronos standards organizations to launch a new open Community Group chartered to examine the requirements, options, and use cases for an integration of interactive 3D graphics capabilities into the W3C technology stack. While imperative graphics APIs are powerful and necessary , a Declarative 3D description can provide web authors an easy way to add interactive high-level declarative 3D objects through the HTML Document Object Model (DOM). For example, this description should support web authors to easily create, share, and experience interactive 3D graphics using Javascript and HTML documents. The community group was launched with a meeting at the annual ACM Web3D Conference 2011 in Paris, France.

Platforms for 3D delivery over the web have been evolving for almost two decades. Recent developments such as the HTML5 canvas tag and WebGL open up a huge new audience and channel for interactive 3D since no plug-in is required to visualize complex 3D data and build rich 3D-enabled web applications. Throughout the development of HTML5, the Web3D Consortium provided key input regarding motivation, goals and examples of how the ISO standard X3D scenegraph can be integrated with the DOM.

X3D DOM (http://www.x3dom.org), developed by Fraunhofer IGD, is one such open-source solution leveraging the existing ISO standard of Extensible 3D (X3D) with the W3C DOM and WebGL. The release of X3DOM 1.2 will be showcased though demos in the Web3D Consortium Booth (# 814) including features like Flash integration as well as new developments in an asymmetric data approach to support large data-sets in declarative 3D scenes. In addition X3DOM content and examples will be presented at several BOFs including WebGL and the X3D/HTML5 BOF.

SIGGRAPH Event Schedule

Join the Web3D community at their Tech Talk (Wednesday Aug 10 from 5:00 6:00 PM) showcasing their incredible X3D innovations you wont believe its real time! Come network with leading Web3D technologists at the Tech Talk and join the revolution! This is a must-attend event to educate and engage yourself in the latest 3D Web developments. In addition, Birds of the Feather sessions at SIGGRAPH include: X3D and HTML5, Medical Visualization, Augmented and Mixed Reality, a Consortium Town Hall meeting, and a meeting of the Web3D C Korean Chapter. More information on all the Web3D Consortium events at SIGGRAPH 2011 is available at: http://www.web3d.org/events/details/web3d-at-siggraph-2011.

About the Web3D Consortium:

The Web3D Consortium is a member-driven organization involved in many technical initiatives across the 4D value chain. The Web3D Consortium is a member-funded industry consortium committed to the creation and deployment of open, royalty-free standards that enable the communication of real-time 3D across applications, networks, and XML web services. The Consortium works closely with the ISO, MPEG and has active projects with OGC, DICOM, IMS, KHRONOS and W3C standardization bodies to maximize market opportunities for its membership. More information on Web3D and Consortium membership is available at http://www.web3d.org.

Contact Information:

Anita Havele, Executive Director

Web3D Consortium 650 Castro Street, Suite #120-490, Mountain View, CA 94041

Phone: 248 342 7662 Fax: 248 457 8018

Email: anita dot havele at web3d dot org

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More Easy Web Creation Press Releases

Real-Time Bidding and Access to Largest Media Inventory Put Ozonion at Forefront of Online Advertising Market

New York, NY (PRWEB) September 30, 2011

Ozonion U.S. Corp. is set for the global launch of the second generation of its online advertising platform on September 30th to deliver access to the latest trends in the online advertising market and respond to evolving market needs. The launch will include the unveiling of the new version of the Ozonion website, as well an online advertising platform that could very well change the way online advertising is conceived from the largest to the smallest online advertisers.

The Ozonion platform gathers the various elements from the online advertising value chain to offer a one-stop solution for online advertisers in a market where the distance between advertisers and online media has been the dominating factor. The incorporation of real-time bidding (RTB) technology into the platform has further lengthened Ozonions reach after sealing strategic partnerships with the most important players in RTB today: Appnexus, AdMeld, and OpenX Market. These strategic partnerships alone are worth a total of some 1 trillion online impressions per day offering what is perhaps the most extensive access to online media inventory available in todays market.

Ozonions first public outing in the U.S. came at the 2011 edition of ad:tech San Francisco where the company attracted the attention of many other IT industry pillars including Google, Microsoft Advertising, and Yahoo!. The global start-up also seized the occasion to streamline integration with major e-commerce platforms like Magento, Shopify, Volusion, and BigCommerce to improve the spectrum of services that Ozonion offers to online vendors.

Ozonion gives online advertisers the power to create, publish, and optimize their own campaigns through a series of simple steps aimed at optimizing budgets and increasing ROI. The platforms intuitive user interface permits online advertisers to create and go to market with an unlimited number of ads and landing pages created automatically from a variety of templates. The ads and landing pages go to market simultaneously in a process that reduces time to market from weeks to days. Online advertisers choose the where and how each campaign is published then the campaigns are automatically managed by an optimization engine that eliminates the ads and landing pages with the lowest click through and conversion rates. Ozonion then links the best performing ads to the best performing landing pages in a process that ensures increases in customer conversion rates of up to 150%. According to Ozonion CEO, Fabio La Manna, the mechanism for the optimization of each media source automatically sets the best criteria for each decision, making ads and landing pages that provide better results and campaigns more profitable.

Ozonion began operations in 2009 with the mission of making the online advertising market more accessible to online advertisers, and giving them a better ROI for their online advertising campaigns. The company now has bases of operations in North America, Europe, and South America.

Those interested in learning more about Ozonion can visit the Ozonion website. Other useful addresses include sales(at)ozonion(dot)com, and pr(at)ozonion(dot)com.

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